DFL Brand Refresh 2021

DFL Brand Refresh 2021

Description

The visual voice of the Bundesliga brand was innovated with a new design language deeply rooted in football. New, vibrant graphic design is at the forefront, where tradition meets innovation. Every element, every movement is a tribute to the game of football. Thus, the player becomes one of the most important key visuals. The clubs are honoured throughout, using club colours and logos.


Statement of the jury

The new visual image of the Bundesliga brand impresses with contemporary and refreshingly vibrant and modern-looking graphic design in every respect, perfectly conveying the theme of professional football and making it tangible from close up. Careful and professional branding right down to the last detail, working neatly and clearly across all media, ensuring a high level of recognition and representing the clubs supremely well. Tradition meets innovation meets emotion. In this context, the Bundesliga is even more fun.

Gold

Excellence in Brand Strategy and Creation
Brand Impact of the Year