MAN TGE: Back on the Street

MAN TGE: Back on the Street

Description

To show that MAN's service staff truly give everything to get their customers' vehicles – especially the MAN TGE – back on the road, we repurposed the global hit »Everybody« by the Backstreet Boys. With passionate performances and new lyrics like »Back on the street, alright!«, we wrapped the premium repair service in an entertaining music video that ensures one thing above all: this is a service that customers won't easily forget.

Winner

Excellence in Brand Strategy and Creation
Brand Design – Product Brand

Company/Client

Implementation/Agency

e+p films GmbH
KAEPTN Postproduktion GmbH
Jung von Matt AG
Not a Machine