Roommate wanted/Here we grow
Description
Stokke's Roommates Wanted campaign addresses parents' expectations before their new housemate moves in and how they deal with their new housemate's quirks. The campaign presents moments of joy on the one hand and real-life situations on the other, and is 360° in its approach, across multiple touch points and channels.
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Social Media
Company/Client
Implementation/Agency
Jaywing PLC
Factor Eleven GmbH
B-Reel