mediven® design concept

mediven® design concept

Description

True diversity – simply medi! 

 "The confidence to be me!" - the motto of the new mediven® colour and pattern variety. Because modern compression therapy is all about being real: real patients, real good care in a really fashionable look. We offer a unique variety of 99 colour-pattern combinations. In the campaign, the focus is on empowerment and authentic female patients get their chance to speak. Proven quality meets new ideas and encourages a self-confident life with medical compression care.

Winner

Excellence in Brand Strategy and Creation
Brand Design – Product Design

Company/Client

Implementation/Agency

Bernd Opitz & Kreativ-Instinkt GmbH
Sternsdorff GmbH