Mercedes me Store App
The Mercedes me Store app takes the premium brand’s user and customer experience to a new level and sets industry standards in terms of digital transformation. At its core, the smartphone app enables personalised recommendations and convenient booking of connected services – crucial in the competitive »connected car« market. With its innovative marketplace approach, the app transforms the vehicle from a mere means of transport into a connected living space – an »iPhone on wheels«.
Statement of the jury
The new »Mercedes me Store App« links the vehicle with the customer’s personal world in an extremely clever manner via smartphone. The app features consistent user-focussed design and personalisation, making it an attractive marketplace – the selection, acquisition and activation of digital services are quicker and easier than ever, promising a completely new, extremely convenient shopping experience. A visionary concept that has been realised in a convincing manner in terms of both form and content, representing an attractive addition to the portfolio of vehicle-based services.