Adam Riese

Adam Riese

Description

Adam Riese – the digital insurance brand of the Wüstenrot & Württembergische Gruppe (W&W) founded in 2017 – is presented in plain white, with only the essentials highlighted with a blue marker. The underwriter focuses on customer needs: understandable language, tailor-made products, fully digital processes. Only insure what really counts – focused on the essentials.


Statement of the jury

Adam Riese, the digital brand of the W&W Group, stands for innovative and easy-to-understand insurance products based on customer- oriented processes and a very competitive price-performance ratio. The digital presence reflects this in its clear appearance, which is consistently reduced to the essentials and comprehensible down to the last detail. The idea of additionally highlighting the most important things graphically is very nice. This makes it even easier to grasp the contents and the design even more differentiating. A convincing appearance that supports the positioning of the brand formally and linguistically 100 per cent.

Best of Best

Excellent Brands
Digital Brand of the Year