1927 Original Olís Clothing Line

Description

Olís is the oldest petrol station service in Iceland, dating back to 1927. In order to celebrate the heritage of the company we created a fashion line. Various clothing items were designed in house at Pipar\TBWA, ranging from socks, caps and T-shirts to a very nice, knitted pullover jumper. For the launch of the clothing brand, we got the Icelandic rapper Mr. Peanutbutter to wear the jumper during his performances at the city of Reykjavik’s birthday party.