Optima bank is a contemporary Greek bank with 25 branches throughout the country. The name Optima expresses the central message and philosophy of a new bank, that aims to deliver the optimum banking experience and express optimism about the future of the Greek economy. The colour palette in purple and bright orange is vibrant, confident, upbeat and bright. It expresses the joy that a contemporary banking service exudes. Dynamic, simple and modern, the typography reinforces the central message.