Brand Experience Telekom Flagship Store Stuttgart

Brand Experience Telekom Flagship Store Stuttgart

Description

Experience-islands, event lounge, kids’ corner: with its Stuttgart flagship store, Deutsche Telekom is paving the way for a new generation in flexible store design and setting new standards in experiential retail. The focus is on the direct interaction between people and brand and presents the portfolio of Deutsche Telekom as a walk-in brand experience. A pioneering omni-channel concept combines the advantages of online retail with personal on-site service.

Winner

Excellence in Brand Strategy and Creation
Brand Experience of the Year

Implementation/Agency