The Alprose chocolate brand wants to reposition itself in the market. The task is to develop the brand from scratch, to charge it with relevant values and to create a unique visual identity. The logo, the claim and the packaging design are an expression of the new brand positioning and can be experienced emotionally with all the senses: from the ingredients to the packaging material to the packaging design. As sustainable, genuine and aesthetic as the Swiss Alps.
Statement of the jury
The brand design developed for the Swiss chocolate brand Alprose clearly conveys the brand values. At the same time, the design, which is consistently and professionally derived from the strategy, appears very modern and high-quality with its aesthetically photographed imagery and credibly conveys the claim of premium quality. How a clear differentiation from existing brands was achieved here is an outstanding achievement in terms of brand strategy.