Sartorius

Description

The 2020 relaunch of the Sartorius corporate brand also marked a repositioning of our brand. Now, the bold promise »Simplifying Progress« clearly differentiates us in the rather traditional and complex biopharma and life sciences market. At all touchpoints, our focused, creative and ambitious brand character becomes alive. The engaging potential of our design lies within its simplicity. The result is a distinct, eye-catching appearance – a unique, pioneering and smart brand.

Statement of the jury

The relaunch of the Sartorius brand in 2020 also entailed a repositioning of the brand. Here, it was possible to translate the focused, creative and ambitious brand claim into all touchpoints in a consistent and eye-catching way. The simple clarity of the design, which can be flexibly adapted to all media, is remarkable. A very well elaborated and, for the industry, exceptional and differentiating brand presence with a high degree of recognition. Above all, however, an important step towards managing the brand optimally and using its potential.