Hans Soldan GmbH

Description

Hans Soldan GmbH is Germany’s leading mail order company for specialised media and office supplies for lawyers, notaries, tax consultants and auditors. Over 90% of Germany’s lawyers are among our customers. The company was founded in 1908, and in recent years we have repositioned ourselves in the context of the ongoing digitalisation process and have developed from a pure mail order company to an innovative service provider.

Statement of the jury

Hans Soldan GmbH finds itself in a market environment that is undergoing a major upheaval. In order to survive successfully in the future, the company no longer wants to position itself only as a mail order company for office supplies, but above all as a solution provider for lawyers in the digital age – a very good strategy that uses existing successes as a basis to create a solid, authentic foundation for the expanded identity. The strategy is supported by a modern and likeable appearance that embodies all dimensions of the brand in a serious and credible manner.