BARMER. Stark, wenn du uns brauchst.

Description

BARMER. Strong when you need us. For the first time, BARMER is putting patients’ struggle against mental crises, serious illnesses and injuries at the centre of its communication. With a stirring and courageous campaign, the brand positions itself as a powerful, humane and committed partner at the side of those it insures. And it does so when it really matters.

Statement of the jury

A serious illness is one of the greatest challenges in a person’s life. The spots produced for the campaign are technically and creatively convincing at a high level and manage to encourage affected people who take on this struggle in a modern, empathetic and emotional way. »Strong when you need us« is a clear core message through which BARMER as an insurance company shows itself credibly from a sympathetic, human side.