Eddy 2.0

Description

The EDEKA NB-S-T marketing programme »Eddy« for supporting independent businesspeople with their marketing goals has been successfully digitised. The measures can now be planned and booked according to personal strategic goals via an online platform. This saves time and increases efficiency, both for the businessperson and for head office.

Statement of the jury

Food retailing fulfilled a system-relevant role in 2020 and all employees achieved extraordinary things with enormous dedication. The fact that the marketing support for independent EDEKA retailers has been successfully digitalised with the sympathetically implemented marketing programme »Eddy« to make the ordering process of flyers, discount promotions & Co. easier and more convenient is only logical. Not only the user interface of the online platform has been designed to be very user- friendly. The multi-level, activating communication for the announcement was also stringently thought out, imaginative and with a lot of empathy for the trade. A great offer from EDEKA to its retailers, which puts an end to fax paperwork for ordering marketing measures.