#positiveenergie

Description

The Hanover-based energy service provider enercity AG is rethinking energy and developing intelligent and sustainable energy solutions fit for the future. The company’s content marketing ecosystem has been rethought. Developed in an overarching hub, the new customer magazine »#positiveenergie« (positive energy) provides relevant information for diverse target groups. It features interesting reports, insightful interviews, and lots of tips for both traditional magazine readers and digital natives.

Statement of the jury

The energy service provider enercity consistently thinks about communication from the perspective of energy and orchestrates the content consistently across all channels so that every piece of content contributes to the vision of the brand. News from the group and sales as well as added value for consumers complement the content in a meaningful way. The fact that the journalistically prepared articles, especially in the magazine, do not impose themselves in an advertising manner, but rather inform and entertain, is likeable. A communication approach that is very well derived from the brand strategy and implemented in a modern and appealing way, which promises a positive effect in terms of customer loyalty, customer acquisition – and thus also an improvement of the brand image.