WE KEEP MOVING – Virtuell

Description

Due to COVID-19, the Hannover Messe 2020 was cancelled. As an alternative, virtual formats were used to gain customer contacts. The WE KEEP MOVING microsite went live in April – entertaining vlogs from the home office by the Executive Board and experts regarding the trade fair highlights. Digital events »Rexroth ON AIR« followed, product highlights presented innovatively, streamed live worldwide. Accompanied by social media campaigns, our goals were exceeded. True to the motto: WE MOVE. YOU WIN.

Statement of the jury

When it became clear that the trade fairs would be cancelled in 2020, Bosch Rexroth shifted its brand presence to the internet and created a digital presence here that has become much more than just a stopgap solution in Corona times. In the form of the digital three-stage »We keep moving« campaign, which provided an extraordinary brand experience on the web, a successful impact was achieved right from the start.