Vecoplan AG

Description

The three campaign visuals created are derived from the central idea »Real giants to handle waste monsters«. Each visual represents one of the three target group-specific Vecoplan business areas (Wood | Biomass, Recycling and Waste). In this way, we present the company as a problem solver and partner that uses experience and strength to defeat the »monster« – in this case, waste. All ad motifs were produced in German, English, Spanish, Russian, Polish and Italian and published in trade magazines.

Statement of the jury

Vecoplan AG produces machines and systems for the crushing and processing of primary and secondary raw materials in the production and recyclable materials cycle. With its visually spectacular campaign motifs, the brand achieved maximum attention. Especially in trade journals, the motifs, which are not typical for the industry, clearly stand out from other advertisements. The way the company is portrayed here not only as a problem solver but also as a partner who conquers the »monster« – in this case waste – with experience and strength is courageous and will be remembered.