FPS Partnerschaft von Rechtsanwälten mbB
FPS is neither a large law firm nor a boutique, but an independent specialist in business law. Client proximity is the distinctive feature of the brand – yet when coronavirus struck, the key element of personal contact was no longer possible. In next to no time, we established numerous digital touchpoints in order to be on hand quickly, authentically and flexibly for clients: from Coronavirus Task Force, FPS blog, the legal chatbot and YouTube channels to the film event and virtual careers fairs.
Statement of the jury
The commercial law firm FPS stands out from the crowd in an appealing way. The confident appearance, developed from the brand strategy, scores with a clear positioning, whereby the appearance comprehensibly reflects the brand promise. In addition, the fresh and young-looking design impresses with strong, eye-catching colours and iconic illustrations, giving the brand an unmistakable identity. Excellent brand work that is convincing in terms of both form and content at a high level.