Augmented Reality Aldi Süd Prospekt

Augmented Reality Aldi Süd Prospekt

Description

Completely new perspectives: print now allows interaction and participation. The augmented reality platform snoopstar transforms ALDI SÜD’s weekly flyers into a digital world of experience. Special background stories, additional product details, cooking ideas, videos and competitions offer more information, inspiration and entertainment every week. This turns print into a digital experience and the brochure into the starting point of an integrated customer journey.


Statement of the jury

The augmented reality platform snoopstar transforms ALDI SÜD’s analogue offer brochures into digital worlds of experience, thus linking print and digital in a unique way. Week after week, readers can discover background stories, product details, cooking ideas, videos and competitions or order selected items directly. In addition, the direct link to the shop radically simplifies the customer journey and avoids the diversions via Google. All communication takes place in a single brand universe. With snoopstar, ALDI SÜD is positioning itself early on as a first mover in augmented reality in the discount sector. It can never be too early for that.

Gold

Excellence in Brand Strategy and Creation
Brand Communication - Digital Solutions and Apps