IU Internationale Hochschule
Since 2017, the IU has been on a fast track to success. In doing so, it is pursuing a clear vision: to make education accessible to everyone. At its core is a broad range of study programmes and formats for individual and personalised learning. Despite rapidly growing market shares, the company had a market awareness of just 0.15% by 2020. With the goal of becoming the leading international education brand, a holistic brand process was initiated: from strategy to implementation across all brand experience dimensions in 365 days.
Statement of the jury
With its new brand identity, the IU succeeded in clearly differentiating itself from the competition with other universities. The focus on an overarching and communicatively flexible adaptable central idea, which was consistently derived from market research, is likely to play just as big a role in the market success as the attention-grabbing design. An all-round conclusive strategy that proves that one has not only understood the core needs of the primary target groups, but is also able to bring them to the point emotionally and to present oneself in a contemporary and distinctive way.