Wir sind von gestern
Description
The campaign »Wir sind von gestern« was developed in order to differentiate the cooperative GENO BANK ESSEN from its field of competitors. The bank completely refrained from advertising financial products. Instead, emphasis was put on cooperative values and a positive way of interpreting old- fashioned qualities. Additionally, the visual language typical for the banking industry was abandoned and instead, straightforward illustrations were chosen to visually set themselves apart on the market.
Winner
Excellence in Brand Strategy and Creation
Brand Communication - Print