»Nur Mut« Kearney

Description

The book »Nur Mut« is aimed at the core target group of management consulting firm Kearney: C-level decision-makers at large coporations. The book is a credible and appreciative homage to brave entrepreneurs as part of the #mutmacher campaign. This was started via digital channels and expanded with mailings, events and advertorials. The focus are the portraits of eight encouragers who swim against the tide in different fields.