Club Design Mainz 05
Description
Mainz 05 is a professional football club playing in the highest German league – the Bundesliga. The whole club »Mainz 05« was and is in a state of transition. It needed to define and establish a sustainable identity – especially through a new and fresher club design, including a personal font to differentiate itself as much as possible from other clubs. The result is a new, modern appearance, which can be used modularly, flexibly and generatively.
Winner
Excellence in Brand Strategy and Creation
Brand Strategy of the Year