And the winner is: Football!
The aim was for the DFB to set new standards with its bid to host the 2024 UEFA European Football Championship. We want not just football, but societies across Europe to reap long-lasting rewards from a forward- oriented tournament. Submitted to UEFA together with the actual Bid Book, the Sustainability Concept takes up the unifying motto of the bid (»United by Football. In the heart of Europe«) both in terms of content and lively typography as well as a diverse yet clear layout.