Original Nürnberger Rotbier

Description

In Nuremberg, red beer was already being brewed in the early Middle Ages. Tucher is continuing this tradition with the »Original Nürnberger Rotbier«. What’s special about it is its traditional aging in oak barrels. The packaging also reveals tradition and craftmanship: a label designed with love and a case in a 3D look. A cinema commercial discloses the secret of the red beer in big emotional images. The launch was accompanied by an attractive secondary placement at the PoS and advertising materials for gastronomy.