BVG – Nächster Halt: Weltkulturerbe

Description

Berlin. No city has changed more. Every day it offers new trends. But luckily there’s a place where Berlin is still Berlin: at BVG! Therefore, the BVG should become what it essentially is: UNESCO World Heritage. Our online film spread the idea and asked for support. The results: 9.8 m views, a reach of 121 m and an equivalent value of 3 m EUR. But the best thing: 834,502 people voted for us. That’s a quarter of Berlin’s population and the biggest engagement rate ever in Germany!

Statement of the jury

With its application to become a UNESCO World Heritage Site, the BVG landed itself with yet another PR hit, which went through the roof virally and caused a sensation worldwide. A courageous and attention-grabbing campaign (web and print) which was launched with an activation film directed in the BVG’s usual self-deprecating and funny manner, bringing Berliners on board and driving brand empathy to new heights. Sensational work.