Relaunch of the online presence and integration of the customer journey to the PoS. With this measure, we have repositioned kuechenspezialisten.de as a digital consumer brand. We rely on the power of the community and bundle the strengths of our members in an end-customer-oriented platform. With the brand message »Heart on it« and the figurative mark of the red glove, we create differentiation and position our members as certified partners of kuechenspezialisten.de
Statement of the jury
The eye-catching brand with the emotional red heart-shaped kitchen glove was consistently developed from within the industry and offers a consistent service experience with a high emotional factor (»hand on heart«). The smart and very consistent fusion of digital media and regionality pools the strengths of the members on a service-oriented platform, which ensures an excellent user experience and resulting customer satisfaction.