comevis Yello Soundbranding
Audio/Voice has never been more relevant than today. comevis, founded in 2002, is the first point of contact in the market when it comes to acoustic brand management and digital audible interactions. The Cologne-based company also offers unique methodological competence and special expertise in the area of impact analysis for sound design and voices, strategic sound branding, sound logo, acoustic service design (voice assistant, ux sound), as well as special acoustic-ecological solutions – for people and brands.
Statement of the jury
The topic of sound branding still plays a relatively subordinate role for many companies. This is not the case for Yello. The comprehensively developed 360° sound branding is catchy, distinctive, very memorable and recognizable, which means it remains in the listener’s memory for a particularly long time. Altogether exemplary acoustic branding, which has been excellently derived from the brand world and impressively shows just how strong the opportunities for differentiation in the area of acoustic brand identity can be across all audible points of contact.