Die Marke BEOS
BEOS AG is Germany’s leading corporate real-estate asset manager and project developer. BEOS cornered this asset class, long shunned by institutional investors, from 2010 on and turned it into an attractive investment option. Key to this was the establishment of the BEOS brand, which addresses both investors and tenants. A separate employer brand was also developed for employees and applicants. Today, BEOS is positioned as a strong brand in all the relevant target groups.