erenja is the new energy brand for green electricity and gas of GELSENWASSER AG, which has been on the market since March 2019. The brand promise of erenja is: Experience energy! In fact the name of the new brand links »energy« with the positive word »yes« (German »ja«). The corporate design from 31M is highlighted with fresh colours and colour gradients. The neon colour of Pantone 802, as a neon colour, also transfers the bright erenja green from the online world into the print media and makes erenja stand out from the competition.