1. FSV Mainz 05
Mainz 05 represents football at the highest level as a member of the Bundesliga in its 11th consecutive season. However, its previously strong profile had suffered in recent years. The club responded by introducing a corporate brand strategy that included a new club design and season campaign. The latter was based on an exclusive approach that also considered supporters’ opinions. Despite having accomplished a unique and competitive differentiation for the brand, our dynamic development work continues.