Objective: Development of a new retail product brand for overnight and term deposits in Germany and Austria. The success story: The B2B bank developed a new B2C brand and banking platform in just six months. Fundamentally, KOMMUNALKREDIT INVEST represents trust, reliability and sustainable infrastructure financing. Their excellent marketing strategy is based on »Servus-Zins«, a friendly Austrian greeting. Through focused programmatic brand advertising, the bank is expanding its brand and making above-average cash deposits.