Unitymedia

Description

By launching the »WAS? DAS GEHT?« country in 2017, Unitymedia is challenging the status quo, questioning the ordinary and thinking beyond boundaries. The colourful and a little crazy new identity is setting new standards in branding. A strategy not only inspiring an intelligent, agile and modern way of working with a brand for employees but also providing an overall brand experience for customers over all touchpoints.

Statement of the jury

Within the telecommunications industry Unitymedia positions itself young, fast and versatile and shows with its extraordinary appearance that it has understood its target group. With »WAS? DAS GEHT?-Land« an unique brand core was worked out, which is emotional, arouses curiosity and surprises again and again. A contemporary brand that captures the pulse of time with its colourful and original design and is simply fun.