dm – »Mach was draus«

dm – »Mach was draus«

Description

dm was looking for motivated talents – using a campaign out of the potential applicants point of view, stressing their personal strengths and preferences, and depicted by actual dm-apprentice and dual students. Perfectly fitting the brand dm, the campaign was focusing on individual requirements and personal scopes. Compared to the period before the campaign the website was visited about 60 times as much.

Winner

Excellence in Brand Strategy and Creation
Employer Branding Activities and Campaigns