Lufthansa Systems

Lufthansa Systems

Description

Lufthansa Systems (a 100 % subsidiary of Deutsche Lufthansa AG) is an IT service provider in the aviation industry. As part of the strategic realignment of the brand, the corporate design was updated and modernised. All the brand elements, their use, and the company’s overall communication convey the new value proposition »We’re into IT«, making the viewers themselves insiders. The focus in this context lies on independent and superior aesthetics.

Winner

Excellent Brands
Corporate Brand of the Year