König+Neurath Markenrelaunch

Description

The world of work is changing radically: König+Neurath is facing the change head on and developing from a purely production-oriented company to a solution-oriented brand. »Shaping work cultures« is the guiding principle that accompanies customers imaginatively in the design of working environments – along the entire process. With differentiating style collections, cross-product lines and digital offerings, König + Neurath becomes an agile one-stop shop provider for holistic spatial experiences.

Statement of the jury

König+Neurath has completely repositioned itself with its new brand strategy, both in terms of form and content and in view of the comprehensive changes taking place in the office world. The new positioning across three areas of profiling as »Work Culture Explorer«, »Designer of Style Worlds« and »Process Companion« is not only pleasingly customer- and service-oriented, but also creates a special differentiation from the competition. A carefully and comprehensively executed brand relaunch, with a credible, likeable and modern appearance.