apoPrivat – Der Vermögenspartner für Apotheker und Ärzte

Description

»They handle your personal investments, too!« That’s how apoBank customer, doctor and actor Joe Bausch (»Tatort« Cologne) promotes the cross-media image campaign of apoPrivat – the investment partner for pharmacists and doctors. The new sub-brand of the Deutsche Apotheker- und Ärztebank establishes private wealth as a new strategic segment and uses an emotional design language to focus on pharmacists and doctors as individuals who are also people – in an authentic and, well, »private« fashion.