Tartex – Vegetarian Food Lover
Tartex intends to establish itself in chemists and supermarkets by means of strategic repositioning and a new brand identity. The brand was originally known as a pioneer for vegetarian products such as brewer’s yeast and yeast paste and was firmly anchored in the organic food trade. »Vegetarian Food Lover« is the new claim. The uncomplicated brand image perfectly implements this slogan and ensures strong shelf impact with a clear brand umbrella.