Granini Selection

Description

Our brief was to develop a holistic concept, brand naming, bottle and label design for a product launch of premium grade single-fruit juices. Granini Selection is all about a careful selection of rich and tasty premium fruit. The design aims to spark desire for a joyful voyage of exploration: a single, lush fruit, beautifully sliced, bearing a droplet rich with colourful fruit juice. At the same time we reinterpreted the bottle with a lighter, more contemporary and premium design.