User-centred design and clear visual information architecture come together to provide a playful, personalised shopping experience – the shop’s primary goal is to allow a quick and easy way of customising your very own unique pair of shoes. Individual designs can be created and previewed live by simply uploading your own graphics or combining ready-made elements like illustrations, abstract patterns or icons. Alternatively, you can choose from many designs by renowned graphic artists featured on

Statement of the jury

Genuinely stylish and original design templates are not usually available within the market for customisable products. With the aim of creating a shop for people interested in design and entering into collaborations with artists, the »Creightivists« conquered and implemented a new segment in a contemporary way. Customers can either upload their own graphics or combine ready-made illustrations, patterns and icons to quickly and easily configure their own custom-branded shoes – whose design reflects their personality and stands out from the mass of conformist products. A fantastic tool that is so user-friendly that even amateurs can have fun with it. Cool!


Excellence in Brand Strategy and Creation
Brand Communication – Point of Sale