Jetzt schreibt ihr #Vereinsgeschichte

Jetzt schreibt ihr #Vereinsgeschichte

Description

Football is a religion in Germany. However, besides the national league teams there are several smaller clubs with millions of members. Coke recognised this potential and made use of it within the scope of a huge promotion. Prizes were offered, most notably a match against the FC Bayern legends or the chance to keep the original World Cup trophy at your local club for a day. In two phases the Jetzt schreibt ihr #Vereinsgeschichte blew up to become one of the most successful Coke promotions ever – with a total of 6.5 million participants.

Winner

Excellence in Brand Strategy and Creation
Brand Communication – Integrated Campaign

Company/Client

Implementation/Agency

W-com GmbH, Scholz und Volkmer GmbH, fischerAppelt, relations GmbH, MediaCom Agentur für Media-Beratung GmbH