Quality by Porsche

Quality by Porsche

Description

At Porsche, quality control is firmly embedded into all steps of vehicle development and production, and the brand has become what it is by integrating the highest of quality standards. With such a pristine, finely-crafted product, people may picture a quality control manager wearing white gloves, carefully examining the car at the end of the production line before giving the all-clear. For our film, we want to use this cliche and show there is a lot more to quality control than a pair of gloves.

Winner

Excellence in Brand Strategy and Creation
Brand Communication – Imagefilm