The Pink Floyd Exhibition – Their Mortal Remains

The Pink Floyd Exhibition – Their Mortal Remains

Description

Brands profit from eye-catching lighthouse projects: the Dortmunder U brought the Pink Floyd Exhibition »Their Mortal Remains« from London and Rome to Dortmund. A unique project deserves extraordinary marketing: an entire region followed the spirit of Pink Floyd and placed the Dortmunder U in the centre of the cultural landscape – not only through a holistic above & below-the-line campaign model, but also through surprising out-of-the-box events.


Jury statement

In 2018, the Dortmunder U brought the international exhibition Pink Floyd Exhibition »Their Mortal Remains« to Dortmund, which not only became its most visited exhibition up until that point, but also attracted a great deal of media coverage and feedback on social media, bringing attention-grabbing art installations to the city and successfully integrating them within the local cultural scene. A real coup, and one which effectively underlines the Dortmunder U’s progressive understanding of cultural marketing and the international requirements of the brand.

Best of Best

Excellence in Brand Strategy and Creation
Lighthouse Project of the Year