Care – Eine Initiative von NIVEA

Care – Eine Initiative von NIVEA

Description

Care connects parents, teachers and kindergarten administrators. As an initiative powered by NIVEA, we developed an app for kindergartens to facilitate their daily lives. Care places what is most important – the children – at the center of attention. The idea for Care was born at NIVEA, the world renowned brand from Beiersdorf AG. As a company, we want to take care of our colleagues, our consumers, our environment and the society we operate in. That’s why we invented a product which not only eases people’s daily lives in our own Beiersdorf kindergarten, but also something that we could make available to all kindergartens in Germany. Thanks to the great support of various motivated experts, parents and teachers we are now proud to present Care. This secure, safe and modern app is loved by teachers and admins to ease their daily work. Care extends our long-term engagement with families into the digital age.

Winner

Excellence in Brand Strategy and Creation
Brand Communication – App