Carglass®, the market leader in Germany and the leading specialists for replacing and repairing car glass, repositioned themselves to drive further growth. As one of the most famous German brands, Carglass® not only sharpened its positioning, but also revised its corporate design, while keeping the original, well-known logo. The new identity strongly underlines the company’s approach of customer-centricity and takes them from being »one of the best« to being »simply the best« in their business.

Jury statement

Interbrand has revived the image of one of Germany’s best-known brands, sharpening its positioning without sacrificing any of the recognition it has already earned from its customers. The result is an all-round successful refresh that gives the Carglass® brand a consistently service-oriented, friendly, bright and modern appearance across all touchpoints, with less need to shout than was previously the case. An exemplary piece of branding, with a level of care and quality that would benefit many other brands.

Best of Best

Excellence in Brand Strategy and Creation
Agency of the Year