Carglass®, the market leader in Germany and the leading specialists for replacing and repairing car glass, repositioned themselves to drive further growth. As one of the most famous German brands, Carglass® not only sharpened its positioning, but also revised its corporate design, while keeping the original, well-known logo. The new identity strongly underlines the company’s approach of customer-centricity and takes them from being »one of the best« to being »simply the best« in their business.
Statement of the jury
Interbrand has revived the image of one of Germany’s best-known brands, sharpening its positioning without sacrificing any of the recognition it has already earned from its customers. The result is an all-round successful refresh that gives the Carglass® brand a consistently service-oriented, friendly, bright and modern appearance across all touchpoints, with less need to shout than was previously the case. An exemplary piece of branding, with a level of care and quality that would benefit many other brands.