Bumble meets Berlin

Description

Bumble is the fastest growing dating app and the first platform where women make the first move. With the brand’s 360° campaign, Bumble Meets Berlin, our goal was to make the great network accessible to as many Berliners as possible. In order to stand out in Berlin’s diverse, global and busy environment, we connected Bumble’s values with real Berlin culture. The result is a campaign with local relevance and nationwide success as Bumble continues to grow in Germany at a monthly rate of 500 %.