Siemens Healthineers

Siemens Healthineers

Description

Siemens Healthineers is one of the world’s leading medical technology companies, with about 50,000 employees in over 70 countries. Every day, more than five million human beings benefit from its innovative products and solutions. With over 120 years of experience and 18,500 patents, Siemens Healthineers constantly continues to innovate and shape the future of healthcare.


Statement of the jury

The relaunch of the brand at the time of the IPO achieved an integrated presentation that consistently embodies Siemens Healthineers as an independent company across all touchpoints and interest groups. The strategic idea of »Shaping the Future« and the accompanying redesign of the brand both stand for the innovative and visionary character of the company and the future-oriented orientation associated with this. An eye-catching and differentiating design that stands out from the competition and radiates the character of a premium brand.

Gold

Excellence in Brand Strategy and Creation
Brand Strategy

Company/Client