whiteBOX – Raum für Entfaltung
Description
Market launch of the cultural brand whiteBOX. A cultural project becomes the germ cell of a newly-emerging urban district. whiteBOX offers space for exhibition and event programmes focussing on media art and popular culture with experimental, contemporary forms of expression. It is a platform and stage for artists from all over the world, and presents contemporary formats beyond the familiar and the ordinary. whiteBOX is part of the DNA of the newly-developing working district.
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Integrated Campaign