SIX IS TEN

SIX IS TEN

Description

SIX IS TEN was a very unusual birthday party. An anniversary campaign to strengthen the ten-year-old SIX brand from the inside. But also, a chance to finally bring together more than 4000 employees in 28 different countries. SIX employees interacted on the digital platform for eleven months: through online games, competitions and their own content. They won 96 vacation days, 33,587 Swiss francs for donations and the priceless feeling of being part of a great team.

Winner

Excellence in Brand Strategy and Creation
Internal Branding and Brand Academies

Company/Client

Implementation/Agency