As a banking pioneer, we need very committed staff who work together, exchange ideas across functions, and yield creativity and excellence. #yourock leadership development drives the cultural change towards a modern leadership concept, combining elements of databased individual HR development and collective organisational development. In innovative programmes, we »go viral«: implementing sustainable change by connecting all managers, facilitating continuous debate about our principles of leadership.
Statement of the jury
comdirect sees itself as an innovative pioneer for the banking of the future, an ethos that shapes both its external image and the culture within the company. This is proven once again by the outstandingly well-executed employer brand #yourock, which was created specifically for the company’s internal management development with the aim of promoting the active and positive transformation of its management culture. Despite its size, comdirect retains the agility of a start-up, and this is reflected in its modern understanding of leadership – in the form of employee involvement, informal address, shared responsibility, reflection and transparency. The goal is an appreciative, respectful approach to working together – a change that will have long-term and lasting effects.